Build authority through learning

Funded Programmes are branded learning initiatives co-created with FT Executive Programmes. They help you showcase thought leadership, engage senior audiences and build credibility around the topics that matter most to your organisation.

Learning that has impact

Learning offers something most marketing cannot: time, attention and trust. Our Funded Programmes use high-quality education to help you engage your target audiences.

We combine the credibility of the Financial Times with powerful educational design to help you deepen engagement through high-impact content on the topics your audience cares about.

Bespoke learning, built around your objectives

We create programmes in the formats that best fit your audience and goals.

Live Webinars

Designed to spark conversation

Short-form online courses

Accessible learning with clear outcomes

Bespoke events

In-person sessions that bring your message to life

Case study: Business and Nature

When InTent partnered with us, the goal was to engage senior executives in a conversation about how nature can shape more resilient business strategy, delivered through a three-part webinar series and an e-learning course.

- 1,164 registrations to the webinars
- 300 FT subscribers engaging with the e-learning course
- 3 hours on average spent on content

A co-created programme, end to end

You bring the expertise. We bring the FT’s trusted platform, editorial input and learning design to co-create a programme that delivers measurable results.